Alaska's First Thermalize Campaign: An Effort to Reduce Fuel Reliance in Juneau, AK

In 2018, the Bureau and City of Juneau set the goal of reaching 80% renewable energy in the sectors of transportation and space heating by 2045. This effort will minimize their reliance on fossil fuels, reduce their carbon footprint and increase their resilience in the event of a natural disaster as fuel oil reaches Juneau by boat and such shipments may be disrupted in a disaster. The community's resilience in the face of a disaster and lower carbon footprint goes hand-in-hand with public safety and health. The Cold Climate Housing and Research Center (CCHRC) partnered with several local and statewide groups, including Alaska Heat Smart and Information Insights, Inc, to lead Alaska's first thermalize campaign. Thermalize Juneau 2021 is an energy campaign working to lower the cost of heating homes in Juneau through beneficial electrification and increased energy efficiency. The goal of the campaign was to offer homeowners a streamlined and more affordable way to install heat pumps and energy efficiency improvements into their homes. Converting household heating from fuel to electricity also helps improve indoor and outdoor air quality and reduces maintenance requirements. The campaign had over 160 participants. As of Fall 2021, it is in its final stages of heat pump installations and energy efficiency improvements. In addition to tracking the energy savings and carbon reduction attributed to the campaign, the social equity was an important aspect. Thermalize Juneau attempted to include all the demographics present in Juneau in the campaign. The presentation will cover the goals and implementation of the campaign, current data on how it is improving community and household resilience, lessons learned, and next steps.