Building America Case Study: Marketing Zero Energy Homes: LifeStyle Homes, Melbourne, Florida

Stacey Rothgeb; E. Martin

Building America Case Study: Marketing Zero Energy Homes: LifeStyle Homes, Melbourne, Florida

Stacey Rothgeb, E. Martin

Building Technologies and Science Center

Building America Partnership for Improved Residential Construction

Research output: NREL › Fact Sheet

Abstract

Building America research has shown that high performance homes can potentially give builders an edge in the marketplace and can boost sales. But it doesn't happen automatically. It requires a tailored, easy to understand marketing campaign, and sometimes a little flair. This case study highlights LifeStyle Homes successful marketing approach.

Original language	American English
Number of pages	2
State	Published - 2015

Bibliographical note

Work performed by Building America Partnership for Improved Residential Construction (BA-PIRC) / Florida Solar Energy Center, Cocoa, Florida

NREL Publication Number

NREL/FS-5500-63465

Other Report Number

DOE/GO-102015-4602

Keywords

advertising
BA-PIRC
Building America
high performance new construction
marketing
radiant barrier
residential
residential buildings
sales data
transaction process

Access to Document

https://www.nrel.gov/docs/fy15osti/63465.pdf

Cite this

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KW - BA-PIRC

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Building America Case Study: Marketing Zero Energy Homes: LifeStyle Homes, Melbourne, Florida

Abstract

Bibliographical note

NREL Publication Number

Other Report Number

Keywords

Access to Document

Fingerprint

Cite this