Building America Case Study: Marketing Zero Energy Homes: Tommy Williams Homes, Gainesville, Florida

Stacey Rothgeb; E. Martin

Building America Case Study: Marketing Zero Energy Homes: Tommy Williams Homes, Gainesville, Florida

Stacey Rothgeb, E. Martin

Building Technologies and Science Center

Building America Partnership for Improved Residential Construction

Research output: NREL › Fact Sheet

Abstract

Building America research has shown that high performance homes can potentially give builders an edge in the marketplace and can boost sales. But it doesn't happen automatically. It requires a tailored, easy to understand marketing campaign, and sometimes a little flair. These case studies highlight successful examples in the marketplace.

Original language	American English
Number of pages	2
State	Published - 2015

Bibliographical note

Work performed by Partnership for Improved Residential Construction (BA-PIRC), Florida Solar Energy Center, Cocoa, Florida

NREL Publication Number

NREL/FS-5500-63466

Other Report Number

DOE/GO-102015-4603

Keywords

advertising
BA-PIRC
Building America
high performance new construction
marketing
radiant barrier
residential
residential buildings
sales data
transaction process

Access to Document

https://www.nrel.gov/docs/fy15osti/63466.pdf

Cite this

@misc{530700c554194a94bc12ba56fba806c2,

title = "Building America Case Study: Marketing Zero Energy Homes: Tommy Williams Homes, Gainesville, Florida",

abstract = "Building America research has shown that high performance homes can potentially give builders an edge in the marketplace and can boost sales. But it doesn't happen automatically. It requires a tailored, easy to understand marketing campaign, and sometimes a little flair. These case studies highlight successful examples in the marketplace.",

keywords = "advertising, BA-PIRC, Building America, high performance new construction, marketing, radiant barrier, residential, residential buildings, sales data, transaction process",

author = "Stacey Rothgeb and E. Martin",

note = "Work performed by Partnership for Improved Residential Construction (BA-PIRC), Florida Solar Energy Center, Cocoa, Florida",

year = "2015",

language = "American English",

type = "Other",

}

TY - GEN

T1 - Building America Case Study: Marketing Zero Energy Homes: Tommy Williams Homes, Gainesville, Florida

AU - Rothgeb, Stacey

AU - Martin, E.

N1 - Work performed by Partnership for Improved Residential Construction (BA-PIRC), Florida Solar Energy Center, Cocoa, Florida

PY - 2015

Y1 - 2015

N2 - Building America research has shown that high performance homes can potentially give builders an edge in the marketplace and can boost sales. But it doesn't happen automatically. It requires a tailored, easy to understand marketing campaign, and sometimes a little flair. These case studies highlight successful examples in the marketplace.

AB - Building America research has shown that high performance homes can potentially give builders an edge in the marketplace and can boost sales. But it doesn't happen automatically. It requires a tailored, easy to understand marketing campaign, and sometimes a little flair. These case studies highlight successful examples in the marketplace.

KW - advertising

KW - BA-PIRC

KW - Building America

KW - high performance new construction

KW - marketing

KW - radiant barrier

KW - residential

KW - residential buildings

KW - sales data

KW - transaction process

M3 - Fact Sheet

ER -

Building America Case Study: Marketing Zero Energy Homes: Tommy Williams Homes, Gainesville, Florida

Abstract

Bibliographical note

NREL Publication Number

Other Report Number

Keywords

Access to Document

Fingerprint

Cite this