Abstract
This is the second report of a four-task project to develop a marketing plan designed for businesses interested in marketing solar water heaters in the new home industry. The objective of this task is to identify key elements in previous studies on the marketing of solar water heaters in the new home indust6ry. This review includes studies performed by FOCUS Marketing Services, the NationalAssociation of Home Builders Research Center, Symmetrics Marketing Corporation, and the California Energy Commission.
Original language | American English |
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Number of pages | 15 |
State | Published - 1999 |
Bibliographical note
Work performed by Focus Marketing Services, Westlake Village, CaliforniaNREL Publication Number
- NREL/SR-550-27123