Comprehensive Review of Market Research on Solar Water Heaters

Research output: NRELSubcontract Report

Abstract

This is the second report of a four-task project to develop a marketing plan designed for businesses interested in marketing solar water heaters in the new home industry. The objective of this task is to identify key elements in previous studies on the marketing of solar water heaters in the new home indust6ry. This review includes studies performed by FOCUS Marketing Services, the NationalAssociation of Home Builders Research Center, Symmetrics Marketing Corporation, and the California Energy Commission.
Original languageAmerican English
Number of pages15
StatePublished - 1999

Bibliographical note

Work performed by Focus Marketing Services, Westlake Village, California

NREL Publication Number

  • NREL/SR-550-27123

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