Consumer Attitudes About Renewable Energy: Trends and Regional Differences

NREL, Lori Bird (NREL Technical Monitor), Jenny Sumner (NREL Technical Monitor)

Research output: NRELSubcontract Report


The data in this report are taken from Natural Marketing Institute's (NMI's) Lifestyles of Health and Sustainability Consumer Trends Database. Created in 2002, the syndicated consumer database contains responses from 2,000 to 4,000 nationally representative U.S. adults (meaning the demographics of the sample are consistent with U.S. Census findings) each year. NMI used the database to analyzeconsumer attitudes and behavior related to renewable energy and to update previously conducted related research. Specifically, this report will explore consumer awareness, concerns, perceived benefits, knowledge of purchase options, and usage of renewable energy as well as provide regional comparisons and trends over time.
Original languageAmerican English
Number of pages28
StatePublished - 2011

Bibliographical note

Work performed by Natural Market Institute, Haryleysville, Pennsylvania

NREL Publication Number

  • NREL/SR-6A20-50988


  • benefits
  • consumer awareness
  • green pricing programs
  • REC
  • renewable energy (RE)
  • renewable energy certificates
  • retail electricity
  • trends


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