Convincing Clients to Make Zero a Reality: Preprint

As buildings are the largest end-users of carbon-intensive energy in the United States, it is critical that design and construction professionals implement energy-efficient and sustainable building designs and systems. Building owners seeking building energy performance improvements, either with new construction or retrofit of existing facilities, usually need the expertise of design and construction professionals to guide them through the process. These "trusted advisers" make the design decisions that ultimately result in the energy performance of the building. Members of the design and construction community have identified that clients' perception of cost associated with such designs and building upgrades have posed the most significant barrier to increased adoption. If solved, this would enable design and construction firms to better engage as trusted advisors along the lines of energy and carbon reduction of the built environment. NREL has developed a resource that helps design and construction professionals and their clients match their projects with financial incentives. A newly developed cohort of design and construction professionals, as part of the U.S. Department of Energy's Better Buildings Initiative, has brought real-world project experiences to the development process, contributing meaningful insights that have been critical to evaluating the successes of and providing direction to this much needed financial guide.