@article{5fb494bb0e474b14b30f7be91633560b,
title = "Diffusion into New Markets: Evolving Customer Segments in the Solar Photovoltaics Market: Article No. 084001",
keywords = "customer segmentation, distributed PV, marketing, technology diffusion",
author = "Benjamin Sigrin and Jacquelyn Pless",
year = "2015",
doi = "10.1088/1748-9326/10/8/084001",
language = "American English",
volume = "10",
journal = "Environmental Research Letters",
issn = "1748-9318",
publisher = "Institute of Physics",
number = "8",
}