Diffusion into New Markets: Evolving Customer Segments in the Solar Photovoltaics Market: Article No. 084001

Benjamin Sigrin, Jacquelyn Pless

Research output: Contribution to journalArticlepeer-review

71 Scopus Citations
Original languageAmerican English
Number of pages8
JournalEnvironmental Research Letters
Volume10
Issue number8
DOIs
StatePublished - 2015

NREL Publication Number

  • NREL/JA-6A20-64612

Keywords

  • customer segmentation
  • distributed PV
  • marketing
  • technology diffusion

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