Green Power Marketing Abroad: Recent Experience and Trends

    Research output: NRELTechnical Report


    Green power marketing--the act of differentially selling electricity generated wholly or in part from renewable sources--has emerged in more than a dozen countries around the world. This report reviews green power marketing activity abroad to gain additional perspective on consumer demand and to discern key factors or policies that affect the development of green power markets. The objective isto draw lessons from experience in other countries that could be applicable to the U.S. market.
    Original languageAmerican English
    Number of pages71
    StatePublished - 2002

    NREL Publication Number

    • NREL/TP-620-32155


    • customer choice
    • green electricity
    • green energy
    • green power marketing
    • international renewable energy policy
    • product certification
    • retail competition
    • utility green pricing


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