Abstract
Green power marketing--the act of differentially selling electricity generated wholly or in part from renewable sources--has emerged in more than a dozen countries around the world. This report reviews green power marketing activity abroad to gain additional perspective on consumer demand and to discern key factors or policies that affect the development of green power markets. The objective isto draw lessons from experience in other countries that could be applicable to the U.S. market.
Original language | American English |
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Number of pages | 71 |
DOIs | |
State | Published - 2002 |
NREL Publication Number
- NREL/TP-620-32155
Keywords
- customer choice
- green electricity
- green energy
- green power marketing
- international renewable energy policy
- product certification
- retail competition
- utility green pricing