Green Power Marketing in the United States: A Status Report (2009 Data)

Research output: NRELTechnical Report


This report documents green power marketing activities and trends in the United States. First, aggregate green power sales data for all voluntary purchase markets across the United States are presented. Next, we summarize data on utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power soldto voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. Finally, this is followed by a discussion of key market trends and issues. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers.
Original languageAmerican English
Number of pages69
StatePublished - 2010

NREL Publication Number

  • NREL/TP-6A20-49403


  • green power
  • marketing trends
  • REC
  • renewable energy
  • renewable energy certificates
  • sales
  • utility green pricing programs
  • voluntary markets


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