Inclusive Solar Outreach Awards: Abbreviated Final Technical Report

Millions of Americans have experienced the benefits of transitioning to solar, such as money saved on electricity bills and reduced environmental impact. However, many households have been overlooked and left out of this energy transition due to limited funds, low credit scores, language barriers, or lack of solar adoption from neighbors and other community members. Leading organizations have recognized this gap in communications and have started to target more diverse audiences in their solar marketing campaigns. This project outlines three years of American-Made prize funding, recognizing solar industry communications campaigns that demonstrate excellence in strategic, effective, and meaningful communication to diverse audiences across digital, video, marketing, mobile, print, social media, and more.