Abstract
Transportation and residential energy consumption account for more than one-half of the overall energy consumption in the United States. Adoption of electric vehicles (EVs) can play a key role in decarbonizing the transportation sector, while the adoption of renewable energy sources (e.g., solar photovoltaics or PVs) could bring similar benefits to the residential energy sector and in turn support transport electrification. Although the market share for both EVs and PVs continue to grow, both these emerging technologies are deployed rather disjoint without considering the existence of potential similarities among users who own (or aspire to own) EVs and PVs. This might be due to lack of understanding of the behavioral interdependence in consumer preferences towards these technologies. To fill this gap in knowledge, this study utilizes data from the 2018 WholeTraveler Transportation Behavior Study to develop an integrated model system that explores EV and PV adoption behaviors. A structural equations model (SEM) is employed that incorporates direct effects as well as error correlations among the adoption behaviors for EVs and PVs. Model results indicate that the adoption behavior for both these technologies is indeed interconnected and significantly influenced by attitudes, values and personality traits. Findings from this research suggest that incentives (e.g., subsidies) that drive 'bundled' adoption of EVs and PVs could accelerate the adoption of both these sustainable technologies. The results highlights the need to consider transport and building energy efficient technology adoption behavior in a single integrated structure.
| Original language | American English |
|---|---|
| Number of pages | 15 |
| State | Published - 2022 |
NREL Publication Number
- NREL/PR-5400-84543
Keywords
- attitudes and values
- bundled incentives
- electric vehicles
- integrated modeling
- solar photovoltaics
- sustainability
