Marketing and Promoting Solar Water Heaters to Home Builders

Research output: NRELSubcontract Report


This is the final report of a four-task project to develop a marketing plan designed for business interested in marketing solar water heaters in the new home industry. This report outlines suggested marketing communication materials and other promotional tools focused on selling products to the new home builder. Information relevant to promoting products to the new home buyer is also included.
Original languageAmerican English
Number of pages15
StatePublished - 1999

Bibliographical note

Work performed by FOCUS Marketing Services, Westlake Village, California

NREL Publication Number

  • NREL/SR-550-26962


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