OpenPATH - Leveraging Technology to Measure Travel Behavior

Shifting transportation to more sustainable modes is a key piece of the decarbonization puzzle. However, mobility behavior and travel patterns are difficult to influence because they are difficult to measure. OpenPATH provides a tool to capture longitudinal behaviors through a smartphone application. Agencies interested in gathering data about a population's travel behavior can set up a deployment of the app customized to the needs of their community. Partners can choose between simple mode and purpose labels or surveys for each trip to balance the level of user engagement with the associated burden. The labels, trip surveys, and an initial demographic survey can all be tailored to the specific context of the deployment. The OpenPATH tool is unique in its open-source nature, ability to gather detailed longitudinal travel data, and design allowing direct engagement with travelers. A valuable technological advancement, this tool enables partners to measure the way changes in the transportation landscape impact their community. The suite of tools includes both public and administrator dashboards. The public dashboard supports continuous data analysis through charts presenting trip information updated daily. The administrator dashboard displays geospatial data and supports data export. Example applications have included e-bike programs; gathering valuable metrics on increased access to opportunities and reduction in VMT, and studies aimed at understanding existing mobility behavior to see where advancements such as electric vehicles could fit into these habits. OpenPATH collects travel data in association with an initial demographic survey, enabling detailed insight into the behavior patterns or impact of a certain program on different populations.