Status and Trends in the Voluntary Market (2019 Data)

Jenny Heeter, Eric O'Shaughnessy

Research output: NRELPresentation


Green power refers to renewable electricity voluntarily purchased by retail electricity customers. Renewable energy sources for green power include solar, wind, biomass, geothermal, and small-scale hydropower. This report summarizes data on the various ways in which voluntary purchasers - including residential, commercial, and institutional customers - purchase green power. We summarize key historic trends in U.S. voluntary green power markets and the current status of green power sales through seven products: utility green pricing programs, utility renewable contracts, competitive suppliers, unbundled renewable energy certificates, community choice aggregations, power purchase agreements, and community solar.
Original languageAmerican English
Number of pages21
StatePublished - 2020

Publication series

NamePresented at Renewable Energy Markets 2020, 21-24 September 2020

NREL Publication Number

  • NREL/PR-6A20-77915


  • community solar
  • corporate procurement
  • green power sales
  • market trends
  • power purchase agreements
  • renewable energy certificates
  • voluntary market


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