Strategic Planning of Communications and Knowledge Transfer for the Solar Energy Technologies Program

The goal of the Solar Communications Team is to get the right information to the right people at the right time in the right form at the right cost, and to measure the effectiveness of projects and our strategic communications plan. Our communications efforts in FY 2005 emphasized the following: 1) Reaching the Buildings and Consumer audiences (e.g., Solar Decathlon, International Builders' Show). 2) Developing and distributing critical program documents to key stakeholders (e.g., Solar Program Review Meeting Proceedings, Industry Roadmap, second Multi-Year Program Plan). 3) Conducting a gap analysis of communications products and evaluating their effectiveness. 4) Working with our program management to streamline business processes and improve communications of management expectations.5) Developing and maintaining content for all Solar Program Web sites that reflect research and program accomplishments. 6) Representing the interests of the Solar Program at strategic events (technical conferences, meetings, workshops, community events).