The Building Business Network (B-Biz): Addressing Gaps in the High-Performance Building Technology Market, Especially for Underserved Customers

Increased market intelligence and business model innovation is needed to build contractor confidence in high-performance building technologies in order to increase the speed and scale of adoption to meet the U.S. Department of Energy's building stock decarbonization goals. Although there have been important innovations in energy efficiency, affordability, and decarbonization of building technologies, consumers are not purchasing these technologies at the necessary speed and scale partially due to a gap in institutional understanding around barriers contractors face in providing and servicing these technologies. Small businesses in this market must mitigate risk around high-performance building technologies, limiting their opportunities in the market and impacting the rate of adoption. The Building Business Network (B-Biz) aims to provide high-performance building technology solutions to underserved customers by collaborating with local small businesses that provide and service high-performance building technologies in communities with the lowest rates of adoption. This research explores the current market, the importance of business models, and the opportunity to utilize small businesses to address market gaps in underserved communities.