Utility Green Pricing Programs: What Defines Success? Topical Issues Brief

    Research output: NRELTechnical Report


    Green pricing' is an optional service through which customers can support a greater level of investment by their electric utility in renewable energy technologies. Electric utilities in 29 states are now implementing green-pricing programs. This report examines important elements of green-pricing programs, including the different types of programs offered, the premiums charged, customer response,and additional factors that experience indicates are key to the development of successful programs. The best-performing programs tend to share a number of common attributes related to product design, value creation, product pricing, and program implementation. The report ends with a list of 'best practices' for utilities to follow when developing and implementing programs.
    Original languageAmerican English
    Number of pages28
    StatePublished - 2001

    NREL Publication Number

    • NREL/TP-620-29831


    • electric utilities
    • green electricity
    • green energy
    • green marketing
    • green power
    • green pricing
    • utilities


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