Value of Customer Preference

doi:10.1109/PVSC.1996.564425

Value of Customer Preference

Research output: Contribution to conference › Paper

Abstract

Customer preference (CP), or green pricing, may be the financial hedge for electric supply industry integration of photovoltaics. CP is currently defined as a voluntary contribution for energy generated with renewable resources. Several utilities have examined the CP financing of renewables through experimental or implemented programs and market research. This paper expands the concept ofcustomer preference to include both voluntary and involuntary customer contributions, and categorizes the features of existing and proposed CP programs. The connections between these features and market research and marketing strategies for new product development from a competitive industry are analyzed.

Original language	American English
Pages	1517-1520
Number of pages	4
DOIs	https://doi.org/10.1109/PVSC.1996.564425
State	Published - 1996
Event	Twenty Fifth IEEE Photovoltaic Specialists Conference - Washington, D.C. Duration: 13 May 1996 → 17 May 1996

Conference

Conference	Twenty Fifth IEEE Photovoltaic Specialists Conference
City	Washington, D.C.
Period	13/05/96 → 17/05/96

NREL Publication Number

NREL/CP-22532

Access to Document

10.1109/PVSC.1996.564425

Cite this

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title = "Value of Customer Preference",

abstract = "Customer preference (CP), or green pricing, may be the financial hedge for electric supply industry integration of photovoltaics. CP is currently defined as a voluntary contribution for energy generated with renewable resources. Several utilities have examined the CP financing of renewables through experimental or implemented programs and market research. This paper expands the concept ofcustomer preference to include both voluntary and involuntary customer contributions, and categorizes the features of existing and proposed CP programs. The connections between these features and market research and marketing strategies for new product development from a competitive industry are analyzed.",

author = "NREL",

year = "1996",

doi = "10.1109/PVSC.1996.564425",

language = "American English",

pages = "1517--1520",

note = "Twenty Fifth IEEE Photovoltaic Specialists Conference ; Conference date: 13-05-1996 Through 17-05-1996",

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N2 - Customer preference (CP), or green pricing, may be the financial hedge for electric supply industry integration of photovoltaics. CP is currently defined as a voluntary contribution for energy generated with renewable resources. Several utilities have examined the CP financing of renewables through experimental or implemented programs and market research. This paper expands the concept ofcustomer preference to include both voluntary and involuntary customer contributions, and categorizes the features of existing and proposed CP programs. The connections between these features and market research and marketing strategies for new product development from a competitive industry are analyzed.

AB - Customer preference (CP), or green pricing, may be the financial hedge for electric supply industry integration of photovoltaics. CP is currently defined as a voluntary contribution for energy generated with renewable resources. Several utilities have examined the CP financing of renewables through experimental or implemented programs and market research. This paper expands the concept ofcustomer preference to include both voluntary and involuntary customer contributions, and categorizes the features of existing and proposed CP programs. The connections between these features and market research and marketing strategies for new product development from a competitive industry are analyzed.

U2 - 10.1109/PVSC.1996.564425

DO - 10.1109/PVSC.1996.564425

M3 - Paper

SP - 1517

EP - 1520

T2 - Twenty Fifth IEEE Photovoltaic Specialists Conference

Y2 - 13 May 1996 through 17 May 1996

ER -

Value of Customer Preference

Abstract

Conference

NREL Publication Number

Access to Document

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Cite this