Voices of Experience: Insights on Smart Grid Customer Engagement

Research output: NRELBrochure


The success of the Smart Grid will depend in part on consumers taking a more proactive role in managing their energy use, and customer engagement within the electric power industry is an evolving, ongoing process. The report compiles practical advice on the successful approaches used by utilities to engage customers regarding smart grid technology deployments, and includes insights and examples about articulating the vision and guiding principles, developing a customer-centric engagement plan, developing a budget and preparing the business case.
Original languageAmerican English
Number of pages49
StatePublished - 2013

NREL Publication Number

  • NREL/BR-5B00-71066


  • business case
  • customer engagement
  • customer-centric
  • electric power consumer
  • electric power industry
  • energy management
  • energy use
  • smart grid
  • smart grid consumer
  • smart grid deployment
  • smart grid technology
  • success stories
  • utility
  • utility insights


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