Abstract
This report explores the utility option of 'green pricing' as a method of aggregating public preferences for renewables. It summarizes national data on public preference for renewables and willingness to pay (WTP) for electricity from renewable energy sources; examines utility market studies on WTP for renewables and greening pricing program features; critiques utility market research on greenpricing and discusses experiences with selected green pricing programs. The report draws inferences for program design and future research.
| Original language | American English |
|---|---|
| Number of pages | 33 |
| DOIs | |
| State | Published - 1996 |
NREL Publication Number
- NREL/TP-460-21216
Keywords
- electricity
- green pricing
- renewable energy (RE)
- willingness to pay